DAM Deep Dive: Aprimo

In this episode of the DAM Right Deep Dive Series, host Chris Lacinak takes you inside Aprimo, a long-established DAM platform with deep roots in enterprise marketing.

Joining Chris are Erik Huddleston (CEO), Kevin Souers (Chief Product & Technology Officer), and Nick Tomassetti (Vice President of Sales). Together, they unpack how Aprimo has evolved over time, how organizations are navigating DAM at scale today, and what and what it means to move from experimenting to operationalizing agentic AI within DAM.

Together, they explore:

1. Aprimo’s origins and evolution, and how content operations became central to its platform strategy
2. How enterprise organizations think about DAM, AI, and content orchestration
3. Customer profiles, success patterns, and common barriers to DAM adoption
4. The role of AI as foundational infrastructure rather than a bolt-on feature
5. Leadership perspectives on culture, people development, and long-term value creation

Guest Info:

Erik Huddleston – CEO, Aprimo - https://www.linkedin.com/in/ehuddleston/

Kevin Souers – Chief Product & Technology Officer, Aprimo - https://www.linkedin.com/in/kevin-souers/

Nick Tomassetti – Senior Vice President of Sales, Aprimo - https://www.linkedin.com/in/nick-tomassetti-1898028/

Resources mentioned in this episode:

1. Aprimo – https://www.aprimo.com/
2. DAM Selection Masterclass – https://bit.ly/yourdamchoice
3. C2PA (Coalition for Content Provenance and Authenticity) - https://c2pa.org/
4. Gartner 2025 DAM Magic Quadrant - https://go.aprimo.com/reports/gartner-dam-magic-quadrant
5. AVP – https://www.weareavp.com/
6. DAM Right Soundtrack – https://open.spotify.com/playlist/4ZzCabPS7up3thnq5uwdKs?si=1780631a0ed14013

Engage:

🆓 Check out the ultimate DAM selection guide at https://bit.ly/yourdamchoice

🔗 Follow me on LinkedIn: https://www.linkedin.com/in/clacinak