Erica Anderman

In this conversation, Erica Anderman, Co-founder and COO of Foodini, shares her journey from a CRO to a founder in the foodtech space. She emphasizes the importance of community and data in building a successful go-to-market strategy. Erica discusses how AI transforms GTM roles beyond just productivity boosts and gives tactical advice on finding product-market fit. She also equates fundraising to a sales funnel, highlighting relationship-building as key. Additionally, she explores innovative tools transforming B2B marketing in the food sector.