Eric Winegard

Eric Winegard, the founder of Rare Blue Moon Marketing and a prominent figure in digital advertising strategy, dives into the harsh realities of why 90% of businesses falter in marketing. He emphasizes the critical distinction between placing ads and true marketing effectiveness. Eric explains how personal branding is essential for success in an AI-driven landscape. He also shares insights on creative fatigue, the importance of continuous testing, and the framework for transforming marketing into a powerhouse salesperson for your business.