The SHOCKING Truth About Marketing in 2025 (Why 90% of Businesses Fail)

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Oct 31, 2025

Eric Winegard, the founder of Rare Blue Moon Marketing and a prominent figure in digital advertising strategy, dives into the harsh realities of why 90% of businesses falter in marketing. He emphasizes the critical distinction between placing ads and true marketing effectiveness. Eric explains how personal branding is essential for success in an AI-driven landscape. He also shares insights on creative fatigue, the importance of continuous testing, and the framework for transforming marketing into a powerhouse salesperson for your business.

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ADVICE

Don't Buy Ads Without Creative Testing

Avoid hiring agencies that treat ad spend as the only solution and promise leads without creative testing.
Demand split-testing and creative work, not just “set it and forget it” media buying.

INSIGHT

Marketing Is Your Best Salesperson

Treat marketing as your company's best salesperson that can outperform human sellers.
Invest in marketing like you would invest in top sales talent to scale revenue.

ADVICE

Commit To A 90-Day Testing Window

Give campaigns a multi-month learning phase and fund testing before scaling spend.
Expect to optimize for several months to improve lead quality and lower costs.

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LightSpeed VT: https://www.lightspeedvt.com/

Dropping Bombs Podcast: https://www.droppingbombs.com/

In this game-changing episode of Dropping Bombs, eight-figure marketing agency founder Eric Winegard exposes why 90% of businesses are burning cash on fake marketing that doesn't work. From his high school dropout origins to building Rare Blue Moon Marketing into a powerhouse agency, Eric reveals the brutal difference between placing ads and actual marketing—split testing, creative fatigue cycles, and building killer campaigns that scale beyond six figures monthly.

But here's where it gets real: Eric drops the exact framework for turning marketing into your best salesperson, why personal branding will separate winners from losers in the AI era, and the minimum investment required to see real ROI. Whether you're spending $500 monthly getting nothing or ready to scale to $50K monthly like his top clients—this episode is your wake-up call to stop playing small and start marketing like the pros.

🔗 Resources

🌐 Rare Blue Moon Marketing — https://rarebluemoon.io/

📲 Eric's Instagram — https://www.instagram.com/ericwinegardofficial/

📲 Rare Blue Moon Marketing Instagram — https://www.instagram.com/rarebluemoonmarketing/

Watch the full-length video version of any Dropping Bombs episode here on YouTube.

Brad Lea is a self-made entrepreneur who turned small-town grit into a multi-million-dollar empire. With over 25 years dominating sales and leadership, he's mentored thousands to outsmart, outwork, and out win their competition. His top-rated podcast, Dropping Bombs, brings raw, game-changing insights from the biggest names in business.

LightSpeed VT is Brad's brainchild—the world's leading interactive training platform. It's built to make your team sharper, faster, and more effective, without wasting time or money. Whether you're a startup or a Fortune 500, LightSpeed VT is how you scale success and dominate your industry. Curious? Check it out:

https://www.lightspeedvt.com/

Brad's also behind Closer School, the go-to program for mastering sales and closing deals like a pro. Want to 10x your income? This is where you start. His book, The Hard Way, lays out the brutal, honest lessons he learned building his empire—your blueprint to winning the game. Get it here: https://bradlea.com/product/the-hard-way/

This isn't just a video. It's a wake-up call. Watch it. Share it. Act on it.

Closer School: https://www.closerschool.com/cs