Eric Sandosham, founder and partner at Red & White Consulting Partners, joins the conversation to challenge the effectiveness of benchmarks in business. He argues that much of the data lacks context and can lead to complacency. The hosts discuss the pitfalls of relying solely on external evaluation and the importance of internal data. They explore the nuances of using benchmarks for setting targets and even critique common metrics like the Net Promoter Score. With a blend of humor and insight, they encourage listeners to rethink the role of benchmarks in decision-making.