Eric Lindroos

In this engaging conversation, Eric Lindroos, an Account Executive at Mobly with a background at Gong.io, shares insights on revolutionizing lead collection. He discusses moving beyond traditional methods like badge swipes to innovative solutions leveraging optical character recognition. Eric emphasizes the significance of automating data management for efficiency and highlights the 'Enrichment Waterfall' that utilizes 22 data providers. He also touches on personal career shifts and how technology is reshaping marketing strategies for events.