
Marketing Over Coffee Marketing Podcast The Future of Lead Collection with Eric Lindroos of Mobly
Jan 3, 2025
In this engaging conversation, Eric Lindroos, an Account Executive at Mobly with a background at Gong.io, shares insights on revolutionizing lead collection. He discusses moving beyond traditional methods like badge swipes to innovative solutions leveraging optical character recognition. Eric emphasizes the significance of automating data management for efficiency and highlights the 'Enrichment Waterfall' that utilizes 22 data providers. He also touches on personal career shifts and how technology is reshaping marketing strategies for events.
Chapters
Books
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Intro
00:00 • 4min
Revolutionizing Lead Collection: A Journey Through Event Data Management
03:31 • 3min
Exploring Success and Challenges in Lead Collection
06:47 • 2min
Innovative Lead Collection and Project Management Solutions
08:23 • 2min
Streamlining Lead Management Through Automation
10:23 • 2min
Optimizing Lead Management with Technology
12:04 • 4min
Optimizing Event Engagement Through Efficient Lead Enrichment
16:32 • 3min
Exploring Innovations in Lead Collection and Management
19:16 • 4min
Navigating Life Changes and Business Strategies
22:59 • 9min





