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Marketing Over Coffee Marketing Podcast
The Future of Lead Collection with Eric Lindroos of Mobly
Jan 3, 2025
In this engaging conversation, Eric Lindroos, an Account Executive at Mobly with a background at Gong.io, shares insights on revolutionizing lead collection. He discusses moving beyond traditional methods like badge swipes to innovative solutions leveraging optical character recognition. Eric emphasizes the significance of automating data management for efficiency and highlights the 'Enrichment Waterfall' that utilizes 22 data providers. He also touches on personal career shifts and how technology is reshaping marketing strategies for events.
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Quick takeaways
- Mobly revolutionizes lead collection by instantly capturing attendee information through innovative technology, significantly reducing the time to engage leads.
- The platform streamlines data management for marketers, automating follow-up actions and improving sales productivity through real-time notifications and insights.
Deep dives
Revolutionizing Event Management
Mobley has transformed the lead retrieval process in event management by employing advanced technology that eliminates traditional manual methods. Instead of relying on badge scanners or cumbersome data entry after events, Mobley captures leads instantly by taking a photo of a badge, enriching the data within moments using optical character recognition. This innovative approach significantly reduces the time it takes to get valuable attendee information, pushing it directly to marketing automation and CRM systems. As a result, sales teams can engage leads almost immediately after meeting them, rather than waiting days or weeks.
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Discover
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