Eric Futoran, Co-founder and CEO of Embrace, shares insights on revolutionizing mobile observability. He discusses the unique challenges in mobile engineering and why the industry needed specific tools. Eric explains the benefits of open-sourcing their SDKs, enhancing community engagement and code quality. He also delves into the importance of aligning product-market fit with GTM-market fit and how embracing OpenTelemetry transformed their approach. The conversation covers navigating marketing strategies and the evolution of user personas in the ever-changing SaaS landscape.