Origins of Embrace

Embrace was founded by a seasoned entrepreneur who identified a significant gap in mobile observability tools while observing challenges faced by engineers. The founder's experience in creating successful gaming companies highlighted the disconnect between user experience issues and the tools available to engineering teams. Despite the presence of numerous analytics tools, none effectively facilitated communication between engineers and product managers regarding user issues, particularly on mobile platforms. This realization led to the decision to create Embrace, a mobile-first observability platform designed to unify data and language across teams in order to enhance user experience.