Emily McIlwain, Director of Customer Success at Exo, discusses her role at a Silicon Valley startup innovating ultrasound technology. She highlights the importance of building scalable processes in fast-evolving environments. The conversation dives into the complexities of merging software with medical devices and emphasizes user engagement strategies. Emily also addresses the significance of clear communication during process changes and setting realistic customer expectations, shedding light on the challenges faced in the startup ecosystem.