undefined

Emily Collins

VP and Research Director at Forrester, contributing expertise on consumer behavior and holiday shopping trends. Offers insights into the emotional aspects of consumer spending.

Best podcasts with Emily Collins

Ranked by the Snipd community
undefined
Oct 31, 2024 • 31min

What Retailers Should Plan For This Holiday Season

Sucharita Kodali, a VP and Principal Analyst at Forrester, and Emily Collins, a VP and Research Director at Forrester, delve into holiday spending trends in this insightful discussion. They highlight how consumer sentiment is impacted by economic realities, particularly the psychological effects of inflation. The duo shares strategies for retailers, focusing on the importance of loyalty programs, selective discounting, and innovative marketing. They also explore the challenges posed by political influences and societal divides on consumer spending behavior this holiday season.