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Ely Greenfield
Chief Technology Officer and Senior VP of Adobe Creative Products, responsible for Adobe's technical strategy around AI in creative tools and overseeing development of Firefly and related platforms.
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Oct 31, 2025
• 32min
Inside Adobe's AI Strategy with CTO Ely Greenfield
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Ely Greenfield, Adobe's Chief Technology Officer, shares insights from Adobe Max 2025. He explains the excitement over simple features like AI-driven layer renaming that save time. Ely emphasizes Adobe's 'additive, not subtractive' AI philosophy, focusing on enhancing creative control. He discusses useful tools such as Harmonize and auto-masking in Premiere Pro. With Firefly evolving into a central hub, Adobe aims to support both professionals and casual creators, ensuring AI acts as a collaborative partner rather than a replacement for human artistry.
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