The Neuron: AI Explained Inside Adobe's AI Strategy with CTO Ely Greenfield
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Oct 31, 2025 Ely Greenfield, Adobe's Chief Technology Officer, shares insights from Adobe Max 2025. He explains the excitement over simple features like AI-driven layer renaming that save time. Ely emphasizes Adobe's 'additive, not subtractive' AI philosophy, focusing on enhancing creative control. He discusses useful tools such as Harmonize and auto-masking in Premiere Pro. With Firefly evolving into a central hub, Adobe aims to support both professionals and casual creators, ensuring AI acts as a collaborative partner rather than a replacement for human artistry.
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From Demos To Practical Tools
- Adobe focuses on turning flashy generative demos into practical tools integrated in workflows.
- Ely Greenfield says the priority is making AI another reliable tool in creators' toolboxes.
Boring Features Steal The Show
- The crowd at Max cheered most for mundane productivity features like renaming layers by chat.
- Ely explains boring management fixes save huge time for daily creative work.
AI Solves Longstanding Core Tasks
- Core problems like accurate selection and compositing predate generative AI but get dramatically easier now.
- Ely frames new AI as productivity tech that elevates human creativity by removing grunt work.