Elliott Poppel, CEO and founder of General Collaboration, shares his journey from working at Meta to launching a new communications platform. He discusses identifying activation milestones that distinguish engaged users from casual visitors, emphasizing their role in boosting early retention. Elliott also addresses the challenges of merging multiple tools into a user-friendly experience while navigating notification overload. Lastly, he reflects on lessons learned as a three-time founder, highlighting the balance between user acquisition and sustainable growth.

Elliott Poppel, a seasoned product leader from Meta and founder of General Collaboration, shares his insights on navigating the tech landscape. He discusses the drastic differences in resources and decision-making between large tech companies and startups. Elliott highlights how his time at Meta influenced his startup journey, focusing on user research and strategic product features. He emphasizes the agility of startups versus the rigidity of corporates and stresses the importance of understanding user needs for successful product management.