Today on the show we have Elliott Poppel, the CEO and founder of General Collaboration.

In this episode, Elliott shares his experience identifying activation milestones to separate casual visitors from engaged users and how these metrics drive early retention success.

We then discussed the challenges of integrating multiple tools into a seamless user experience and the importance of positioning and marketing in product adoption.

We wrapped up by exploring the lessons Elliott learned as a third-time founder and his insights on balancing user acquisition, retention, and growth.

Mentioned Resources

• Elliott Poppel 
• General Collaboration
• Meta
• Meta Portal
• Apple
• Google
• Mark Zuckerberg
• Muppets
• Alexa
• Google Home
• ChatGPT
• Gemini
• Claude
• Home Assistant
• Google Docs
• Figma
• Notion
• Linear
• Jira  
• Airtable
• Slack
• Superhuman
• Brian Halligan     
• HubSpot

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

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