Elliot Palmer, Chief Technology Officer at The Eco Plumbers, shares his expertise in data-driven decision-making and IT crisis management, drawing from his extensive retail experience. He discusses how transparency fosters a better workplace culture and highlights the significance of preparedness for IT emergencies. Elliot dives into actionable strategies for performance optimization and underscores the potential for IT opportunities within the service industry. This insightful dialogue sheds light on the transformative power of technology in the trades.