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Ellen Mulryan
Sr Director of Retail Data Partnerships at The Trade Desk
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May 18, 2024 • 46min
Retail Media Audiences with DGMN's Molly Hjelm, PepsiCo's Cely Moreno & The Trade Desk's Ellen Mulryan
Molly Hjelm from Dollar General, Cely Moreno from PepsiCo, and Ellen Mulryan from The Trade Desk discuss challenges and benefits of retail media audiences, Dollar General's unique marketing approach, and the shift towards self-service programmatic advertising in retail. They explore future trends in omni-channel consumer engagement and the role of retail data in driving successful campaigns.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode