Ellen Huet

Ellen Huet, a Bloomberg Businessweek writer known for her insights on Zyn nicotine pouches, explores the phenomenon of 'Zynfluencers'—social media creators driving the product's viral popularity without any corporate ties. The discussion includes the risks of this organic hype and the potential consequences for Philip Morris, especially regarding teen addiction. Huet also compares Zyn's rise with Juul's decline, delving into the moral responsibilities companies face in a challenging vaping landscape. It's a fascinating look at trends that blur the lines of marketing and public health.