Big Take Influencers Fueled Zyn’s Rise. Could the Attention Backfire?
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Jan 24, 2025 
Ellen Huet, a Bloomberg Businessweek writer known for her insights on Zyn nicotine pouches, explores the phenomenon of 'Zynfluencers'—social media creators driving the product's viral popularity without any corporate ties. The discussion includes the risks of this organic hype and the potential consequences for Philip Morris, especially regarding teen addiction. Huet also compares Zyn's rise with Juul's decline, delving into the moral responsibilities companies face in a challenging vaping landscape. It's a fascinating look at trends that blur the lines of marketing and public health.
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Zinfluencer Slang
- Zinfluencer Max VanderAard, aka Chedi or Freezer Tarps, uses slang like "upper-decky" and "lip pillows".
- These terms refer to Zyn nicotine pouches and have helped popularize the product.
Zyn's Rise
- Zyn, a tobacco alternative, has outperformed competitors and gained FDA authorization.
- Its success is largely attributed to "Zinfluencers" on social media.
Free Zyn Advertising
- Many Zinfluencers create free advertising for Zyn without being paid by Philip Morris.
- They prioritize viral content over promoting nicotine products.