Elizabeth Rutledge

Elizabeth Rutledge, the Chief Marketing Officer of American Express, shares her journey of 35 years with the brand. She discusses innovative marketing approaches that reshape customer engagement and the strong legacy of AmEx. The conversation also highlights how nostalgia influences brand loyalty and the role of collaborations at major festivals like Cannes in fostering creativity. Elizabeth emphasizes the balance of data and storytelling in marketing, alongside the importance of mentoring emerging talent to navigate the evolving landscape.

Elizabeth Rutledge, Chief Marketing Officer at American Express, discusses her responsibilities and partnerships, the intersection of luck and mentorship, the importance of customer service and staying ahead of competitors, the transformation of work and blending of lives, the impact of parenthood on management style, building diverse teams, and managing time.