Elizabeth Cox, founder of Should We Studio and former TED-Ed producer, advocates for storytelling as a powerful tool for societal change. She discusses how different media formats, like TV and animation, can effectively tackle complex issues. The conversation touches on storytelling's impact on public perception, especially regarding topics like climate change and ethical dilemmas. They also explore the implications of AI on creativity, the importance of audience engagement, and insights from her animated series 'Ada' that addresses transformative technologies.

Elizabeth Cox, founder of Should We Studio, argues that storytelling can change the world. She shares empirical evidence on how narratives shape societal issues like mental health and climate change. Cox also discusses the challenge of engaging audiences with complex themes and the importance of prioritizing universal truths in storytelling. Additionally, she explores the potential of animation and the impact of AI on creative writing, debating the future of human artistry in a tech-driven landscape.