Elizabeth Cox, founder of Should We Studio, argues that storytelling can change the world. She shares empirical evidence on how narratives shape societal issues like mental health and climate change. Cox also discusses the challenge of engaging audiences with complex themes and the importance of prioritizing universal truths in storytelling. Additionally, she explores the potential of animation and the impact of AI on creative writing, debating the future of human artistry in a tech-driven landscape.
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insights INSIGHT
Storytelling Impact
Repeated exposure to certain portrayals in stories can shift audience perception.
Studies on "An Inconvenient Truth" suggest its impact on climate change awareness.
question_answer ANECDOTE
Impactful Stories
President Reagan changed his stance on nuclear war after watching "The Day After."
Nixon updated his views on bioweapons after reading "The Andromeda Strain."
volunteer_activism ADVICE
Target Audience
Don't rigidly focus on a specific target audience during initial creative development.
Strive for universal truths and relatable themes instead.
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The book follows Arthur Dent, an ordinary Englishman, whose house and planet are about to be demolished. He is rescued by his friend Ford Prefect, an alien researcher for the 'Hitchhiker's Guide to the Galaxy'. Together, they embark on a journey through space, encountering various characters such as Zaphod Beeblebrox, the two-headed, three-armed president of the galaxy, Trillian, a human woman, and Marvin, a paranoid android. The story involves their adventures on the spaceship Heart of Gold, which has an Infinite Improbability Drive, and their quest to understand the ultimate question of life, the universe, and everything, which is revealed to be '42'. The novel is known for its humor, satire, and imaginative storytelling.
The Ministry for the Future
Kim Stanley Robinson
The Ministry for the Future is a novel by Kim Stanley Robinson that delves into the urgent issue of climate change. Set in the near future, the story follows the establishment of a UN agency, the Ministry for the Future, whose mission is to advocate for the rights of future generations. The novel is told through multiple perspectives, including those of Mary Murphy, the head of the Ministry, and Frank May, an American aid worker who survives a devastating heat wave in India. The book explores various innovative solutions to climate change, such as the introduction of a new currency called 'carboni' to incentivize decarbonization, and it presents a hopeful yet realistic vision of how humanity might cooperate to mitigate the effects of climate change. The narrative includes a mix of fictional eyewitness accounts, non-fiction descriptions, and diverse writing styles, reflecting the complexity and urgency of the climate crisis[1][3][5].
The Andromeda Strain
Michael Crichton
The novel begins with a military satellite crashing in northern Arizona, leading to the deaths of nearly all the inhabitants of the nearby town of Piedmont. Only two survivors are found: an old man and a baby. A team of scientists, part of Project Wildfire, is dispatched to investigate the cause of the deaths and to contain the threat. They discover an alien organism, the Andromeda Strain, which has lethal effects on humans by clotting their blood. As the scientists delve deeper, they find that the organism mutates into a form that no longer harms humans but begins to eat through rubber and plastic. The story culminates in a race against time to prevent a catastrophic breach of the containment facility and the potential spread of the organism[1][2][5].
Elizabeth Cox — founder of the independent production company Should We Studio — makes the case that storytelling can improve the world. This episode is a selection of highlights from our full interview with Elizabeth, including:
Keiran’s intro (00:00:00)
Empirical evidence of the impact of storytelling (00:00:16)
The hits-based approach to storytelling (00:03:35)
Debating the merits of thinking about target audiences (00:07:48)
Ada vs other approaches to impact-focused storytelling (00:13:15)
Why animation? (00:18:56)
How long will humans stay relevant as creative writers, given AI advances? (00:22:40)