Eleanor Beaton

Many high performers go through their working lives struggling with perfectionism and not even realizing it - or not understanding why they have such a need to achieve. In this episode, we continue the conversation around the roots of perfectionism, how to know if it is a problem, and what we can do about it. Host Morra Aarons-Mele speaks with licensed psychologist Thomas Greenspon about the research around perfectionism and how it starts when we are young. Then we hear from Eleanor Beaton, an author, leadership expert, and founder of SafiMedia, who shares her own story of perfectionism, deeply rooted in her childhood, and her relationship with her parents and her own identity.

Join Eleanor Beaton, founder of Safi Media and host of the Woman Owned Podcast, as she reveals her powerful 'subtract to multiply' philosophy for growth. She discusses her bold decision to cut 65% of her audience to triple her business success. Eleanor shares practical strategies for pruning priorities, managing overwhelm, and balancing personal fulfillment with family life. Discover how focusing on less can lead to more effective time management and a rejuvenated sense of empowerment for women entrepreneurs.