Edward Saatchi

Edward Saatchi, CEO of Fable and founder of the innovative Showrunner, dives into the intersection of AI and entertainment. He discusses how his app allows fans to create licensed versions of beloved TV shows, shifting Hollywood's perception from fear to curiosity. Edward elaborates on the monetization strategies for studios and the necessity of guardrails to maintain storytelling integrity. With a focus on fan demand and collaborative creation, he envisions AI as a new creative medium, challenging traditional storytelling paradigms.

Edward Saatchi, CEO of Fable Studio, discusses their mission to create intelligent life, the path to AGI, multi-agents, and action AI. They delve into the creation of virtual beings, AI show runners, and the appeal of TV shows with clear endings. They explore scaling up multi-agent simulation, the potential of a digital economy and cryptocurrency, and the significance of action AI for the future of AI.

On today’s episode of FYI, Research Associate Andrew Kim, Asociate Portfolio Manager Nick Grous and ARK Advisor Angie Dalton are joined by Edward Saatchi, the founder of Fable, a company pioneering the use of Artificial General Intelligence in creating generative TV shows and simulations. Together, they explore the influence of AI on animated series like South Park, the power of negotiation with maximum leverage, the current industry strike, the potential of AI in gaming, and the challenges and ambitions of creating original art. Hear about novel AI methods, a groundbreaking 3D world simulation, and the future of fan-made episodes. Whether you’re a seasoned professional or new to the topic, this episode should engage and inform. “Even though we’re five or six years now into GPT. There are no games that use AI NPCs, which is kind of crazy when you think about it” – Edward Saatchi Key Points From This Episode: Edward Saatchi’s background and journey from politics to AI entertainment AI-driven characters and their generative, behavior-based design Shows created from text prompts via AI, not recorded simulations Timing of AI introduction to empower writers, actors during strike Aiming to empower human artists, not merely create protected IP episodes Hurdles include focusing on animation complexity IP (intellectual property) holders need holistic approach to TV show creation; language model a small part Shift towards original, exciting art is needed Artificial General Intelligence (AGI) application in gaming could go beyond producing Non-Player Characters (NPCs) Generative storylines in games could be exciting Game companies and small studios partnering can decentralize the industry, empowering unique creations