The Town with Matthew Belloni Is the “Netflix of AI” App a Friend or Foe to Hollywood?
30 snips
Oct 16, 2025 Edward Saatchi, CEO of Fable and founder of the innovative Showrunner, dives into the intersection of AI and entertainment. He discusses how his app allows fans to create licensed versions of beloved TV shows, shifting Hollywood's perception from fear to curiosity. Edward elaborates on the monetization strategies for studios and the necessity of guardrails to maintain storytelling integrity. With a focus on fan demand and collaborative creation, he envisions AI as a new creative medium, challenging traditional storytelling paradigms.
AI Snips
Chapters
Books
Transcript
Episode notes
Showrunner's Viral Roots And Amazon Backing
- Showrunner launched after Fable's viral AI South Park demos during the guild strikes.
- Edward Saatchi pitched Showrunner as the 'Netflix of AI' backed by Amazon to let fans make licensed episodes.
Studios Have Pivoted From Fear To Engagement
- Studios have shifted from fear to active curiosity about AI as they begin using it themselves.
- Edward Saatchi says the new frontier is teams building AI that can generate full episodes, not just tooling for VFX.
Monetize AI Play Within Licensed Models
- Offer licensed, curated AI models alongside new releases so studios monetize fan play and keep ownership.
- Saatchi recommends charging fans for access while the IP holder retains ownership and revenue.
