Eduardo Asaf, Acha Leke, and Francesco Malatesta from McKinsey tackle the secrets behind family-owned businesses. They reveal how these companies often outperform their non-family counterparts and contribute significantly to GDP and employment. The trio discusses key strategies for success, such as capital allocation and purpose-driven governance. They highlight the unique characteristics of the top-performing family businesses, focusing on long-term planning and talent management, which can lead to substantial value creation over the next decade.