Ed Lavery discusses his new role at Placer.AI, focusing on location data strengths. The conversation covers the significance of location data, alternative data's development, and his plans from his previous role. Additionally, they talk about the challenges and potential in tracking revenue, costs, and profitability in the alternative data market, as well as the collaboration between Placer and Bloomberg for the Audigo product.

In this engaging discussion, Ed Lavery from Similarweb shares insights on their recent shocking $1.6 billion IPO, marking a pivotal moment for the alternative data industry. He dives into Similarweb's robust data collection methods and how they track online market trends, particularly for e-cigarettes. Ed emphasizes the evolving landscape of data for investors, the growing demand for alternative data, and emerging trends in markets like Brazil and Australia, showcasing how cultural factors influence data adoption.