
The Alternative Data Podcast
The Placer.AI Episode
Sep 25, 2023
Ed Lavery discusses his new role at Placer.AI, focusing on location data strengths. The conversation covers the significance of location data, alternative data's development, and his plans from his previous role. Additionally, they talk about the challenges and potential in tracking revenue, costs, and profitability in the alternative data market, as well as the collaboration between Placer and Bloomberg for the Audigo product.
41:28
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Quick takeaways
- Placer.ai offers top-tier geolocation data with a privacy-centric approach, attracting over 3,000 corporate customers.
- The alternative data market shifts towards nuanced insights, demanding comprehensive data beyond basic predictive capabilities.
Deep dives
Ed's transition to Placer.ai
Ed Lavery moves from SimilarWeb to Placer.ai, a location analytics data provider driven by foot traffic data. Placer.ai, similar to his previous company, targets significant growth opportunities in the data industry. Ed sees Placer.ai as the offline equivalent of SimilarWeb, noting similarities in trajectory and potential.
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