Dylan Noah

Dylan Noah, a craft cider sales representative from Toronto, tackles the challenges of selling more cider than his small producer can make. He shares insights on territory management and the struggle with production constraints. The conversation dives into effective selling strategies, emphasizing simple account management over costly CRM systems. Dylan learns to view scarcity as an advantage in prioritizing top accounts while also negotiating for compensation due to lost opportunities. It's a practical and engaging discussion about navigating the complexities of sales in a constrained environment.