Drew Hobby, Executive Vice President and Chief Revenue Officer of Blue Cross of Idaho, leads the charge in transforming healthcare economics. He discusses the shift from fee-for-service to value-based payments, emphasizing proactive care management. Drew delves into addressing primary care shortages and shares insights on the Civica RX initiative aimed at reducing medication costs. With a focus on innovation and collaboration, he highlights strategies to overcome the healthcare affordability crisis, enhancing access for underserved populations.