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Drew Hobby
Executive Vice President and Chief Revenue Officer of Blue Cross of Idaho, spearheading the transition to value-based payments and driving innovation in healthcare delivery and affordability.
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Oct 7, 2024
• 38min
The Affordable and Proactive Future of Healthcare with Drew Hobby
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Drew Hobby, Executive Vice President and Chief Revenue Officer of Blue Cross of Idaho, leads the charge in transforming healthcare economics. He discusses the shift from fee-for-service to value-based payments, emphasizing proactive care management. Drew delves into addressing primary care shortages and shares insights on the Civica RX initiative aimed at reducing medication costs. With a focus on innovation and collaboration, he highlights strategies to overcome the healthcare affordability crisis, enhancing access for underserved populations.
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