Dr. Jeff Breckon, an expert in motivational interviewing and Associate Dean at Teesside University, shares insights on empowering athletes through effective communication. He highlights the importance of athlete-driven motivation and a collaborative coach-athlete relationship. Breckon discusses techniques like open-ended questions and positive affirmations to encourage self-discovery and personal growth. The conversation also addresses common communication traps in coaching, emphasizing empathy and reflective practices to foster a supportive environment for athletic development.