Dr. David Hagenbuch

Dr. David Hagenbuch, a marketing professor at Messiah University and author of 'Mindful Marketing', discusses the intersection of Christian ethics and advertising. He shares how his family business shaped his faith and highlights the importance of integrity in marketing. David emphasizes the dangers of deceptive advertising and the impact of sexualized ads, urging discernment. He also presents the OnSong app as an example of Christ-centered marketing and offers practical tips for ethical advertising practices.