Christian Business Leader with Darren Shearer Christian Ethics in Advertising (w/ Dr. David Hagenbuch)
Aug 18, 2025
Dr. David Hagenbuch, a marketing professor at Messiah University and author of 'Mindful Marketing', discusses the intersection of Christian ethics and advertising. He shares how his family business shaped his faith and highlights the importance of integrity in marketing. David emphasizes the dangers of deceptive advertising and the impact of sexualized ads, urging discernment. He also presents the OnSong app as an example of Christ-centered marketing and offers practical tips for ethical advertising practices.
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Family Business Shaped Marketplace Faith
- David grew up in a family promotional-products business and learned marketplace discipleship by watching his parents.
- His father modeled fairness, generosity, and decency that shaped David's ethical approach to business.
Blotting Out Inappropriate Catalog Images
- David recalls his father literally pasting decals over indecent images in vendor calendar catalogs so they would not sell them.
- That action became a silent witness and teaching moment about decency and avoiding causing others to stumble.
OnSong: Product Built For Worship
- Jason Kickline built the OnSong app to solve a worship-team problem and it became widely used, including beyond churches.
- His company integrates mission through product use, volunteerism, and tithing to nonprofits nominated by employees.
