Dr. Carol Clinton, Founder of Timeless Skin Solutions and author of Med Spa Confidential, shares her journey from emergency medicine to building a thriving medical spa. She discusses effective marketing strategies and the importance of exceptional patient experience. Carol emphasizes the need for competitor analysis, clear communication, and empathetic leadership in growing a successful practice. She also touches on the value of comprehensive training for staff and the role of time management in enhancing service quality, drawn from her unique experiences.