Diana Finster

Diana Finster, Head of Agency, Media & Tech Partnerships at Walmart Connect, leads the charge in innovative retail media. She discusses Walmart’s approach to closed-loop measurement and the significance of creative storytelling for successful campaigns. Diana also reveals insights about the new Display Advertising API, designed to enhance targeting and performance for advertisers. Additionally, she shares her perspective on balancing creativity and strategy in retail media, especially for smaller businesses navigating these challenges.