Beyond The Shelf What’s Next in Retail Media Tech – with Walmart Connect's Diana Finster
Jun 10, 2025
Diana Finster, Head of Agency, Media & Tech Partnerships at Walmart Connect, leads the charge in innovative retail media. She discusses Walmart’s approach to closed-loop measurement and the significance of creative storytelling for successful campaigns. Diana also reveals insights about the new Display Advertising API, designed to enhance targeting and performance for advertisers. Additionally, she shares her perspective on balancing creativity and strategy in retail media, especially for smaller businesses navigating these challenges.
AI Snips
Chapters
Transcript
Episode notes
Diana Finster's Career Start
- Diana Finster started her career analyzing Nielsen TV diaries for Disney's marketing research.
- She has progressed through marketing, product, strategy, to partnerships, gaining broad experience.
Walmart's Unique Data Edge
- Walmart Connect leverages unique first-party omnichannel data across online and physical stores.
- This enables personalized ad campaigns based on comprehensive shopper behavior.
Balancing Scale and Precision
- Walmart balances large scale customer reach with precise targeting using rich data and closed-loop measurement.
- This balance drives both brand growth and measurable performance outcomes for advertisers.