Devora Rogers

Devora Rogers, Chief Strategy Officer at Alter Agents, brings a wealth of experience in consumer insights, having worked with major brands like Netflix and Pepsi. She shares the importance of asking the right questions to glean valuable consumer insights. Devora introduces agile neuroscience testing, revealing subconscious reactions in real time. The conversation also explores the impact of qualitative research and segmentation, as well as how emotional decisions, like choosing a birthday cake, reflect deeper societal pressures. Her insights encourage marketers to be empathetic and strategic.