Derek Yarbrough
Chief Marketing Officer at the J.Crew Group
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Nov 29, 2023 • 51min
Derek Yarbrough (J.Crew) | The Role of a CMO as the Customer Champion
Derek Yarbrough, CMO at J.Crew Group, talks about the success of the 'giant Ficinos' men's clothing initiative, transitioning to CMO, the role of a CMO as the customer champion, building a lasting brand, starting a company, and excitement for the upcoming holiday season at J.Crew.
