Demi Albers, Global CEO of DEPT®, leads a global technology and marketing services company known for its innovative approach. In this discussion, he dives into how AI transforms marketing and boosts personalization, emphasizing the need for clearer outcomes in tech advancements. He reveals how automation enhances creative workflows while maintaining human craftsmanship. Demi also addresses the evolving role of creative directors and the importance of aligning data with creative strategies to engage consumers effectively. Expect insights that bridge technology and creativity!