Meta Business, Innovation and Technology Podcast Simplifying Creative Workflows for Modern Teams with DEPT®
Jan 9, 2025
Demi Albers, Global CEO of DEPT®, leads a global technology and marketing services company known for its innovative approach. In this discussion, he dives into how AI transforms marketing and boosts personalization, emphasizing the need for clearer outcomes in tech advancements. He reveals how automation enhances creative workflows while maintaining human craftsmanship. Demi also addresses the evolving role of creative directors and the importance of aligning data with creative strategies to engage consumers effectively. Expect insights that bridge technology and creativity!
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Dept's Unique AI Approach
- Dept combines technology and marketing expertise across the entire customer journey.
- Their AI practice goes deeper than traditional agencies by leveraging 250+ engineers.
Focus on Outcomes, Not Tech
- Focus on client challenges and solutions rather than the technology itself.
- Prioritize growth enabled by AI, not just cost reduction through automation.
Lightspeed Enables Creative Scale
- Dept's Lightspeed platform automates creative content creation at a massive scale.
- They turn a few days of shoot footage into tens of thousands of ad assets for campaigns.