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Deena Shanker

Reporter for Bloomberg Businessweek who covered packaged foods and has reported extensively on Beyond Meat and Impossible Foods, their marketing, and financial trajectories.

Top 5 podcasts with Deena Shanker

Ranked by the Snipd community
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51 snips
Jan 8, 2026 • 44min

Beyond Meat vs Impossible Burger | We've Got Beef | 5

In this discussion, Deena Shanker, a Bloomberg Businessweek reporter, dives into the tumultuous journey of Beyond Meat and Impossible Foods, revealing their marketing missteps and fluctuating consumer trust. She highlights how meme stock status impacted Beyond Meat and outlines fundamental challenges, including bankruptcy rumors. Investigative journalist Clint Rainey then unveils alleged disinformation tactics from 'Big Beef' targeting these companies, exploring the role of industry PR and social media influencers in shaping public perception. Together, they illustrate a fierce battle for the future of plant-based meat.
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14 snips
May 12, 2025 • 45min

How Much Should You Tip For One Muffin?

Join Deena Shanker, a Bloomberg food reporter, and Mamrie Hart, actor and comedian with a new vegetarian cookbook, as they dive into the quirks of dining culture. Discover whether atmosphere trumps food quality and the rising trend of "functional sodas." They debate the merits of unsalted pretzels and the new 'Rip and Dip' bagel craze, while tackling the tricky terrain of tipping practices in casual dining. Their lively banter paints a vivid picture of modern food trends and the evolving role of restaurants in our lives.
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Aug 14, 2024 • 54min

Mars to Buy Kellanova for $36 Billion in Year’s Biggest Deal

Consumer Reporter Deena Shanker and Senior Retail Analyst Jennifer Bartashus dive into Mars' monumental $36 billion acquisition of Kellanova, discussing its impact on the snack food market and Mars' strategic expansion. Senior Antitrust Litigation Analyst Jennifer Rie highlights the potential breakup of Google following a landmark antitrust victory. The conversation also touches on the evolving landscape of electric vehicles, including innovations that allow them to travel over 600 miles on a single charge, painting a picture of the future of transportation.
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Jul 8, 2024 • 10min

'Upflation' Is a New Retail Tactic Pushing Americans to Pay More

Bloomberg News Consumer Reporter Deena Shanker discusses 'upflation' in the personal care market, where companies raise prices with claims of higher quality. The episode explores how consumer behavior shifts in response to inflation, like buying frozen fruit over fresh, and companies' tactics to prevent consumer downgrades.
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Jul 2, 2025 • 45min

S&P 500 Hits Record on Vietnam Deal as Tech Climbs

Fred Thiel, the CEO of Mara, shares his insights into Bitcoin mining trends and the performance of Bitcoin ETFs, highlighting the integration of AI in energy generation. Deena Shanker discusses cuts to the Supplemental Nutrition Assistance Program (SNAP) and their potential effects on food security for millions. Laura Bliss tackles the urgent landfill crisis in the U.S., revealing the environmental dangers of overheating landfills and hidden fires, emphasizing the need for better waste management solutions.

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