Impacts of Upflation on Consumer Goods Sales

Upflation is a marketing tactic adopted by major consumer goods companies like P&G and Unilever to boost sales in a declining market. By introducing new and more expensive versions of products like deodorants that target broader body areas, these companies aim to attract consumers to purchase more. Despite some skepticism from experts about the necessity of these products, companies report positive consumer responses and increased sales amid declining volume sales.