Bloomberg Businessweek

'Upflation' Is a New Retail Tactic Pushing Americans to Pay More

Jul 8, 2024
Bloomberg News Consumer Reporter Deena Shanker discusses 'upflation' in the personal care market, where companies raise prices with claims of higher quality. The episode explores how consumer behavior shifts in response to inflation, like buying frozen fruit over fresh, and companies' tactics to prevent consumer downgrades.
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