Declan Mulkeen
CMO of account-based marketing agency Strategic ABM and host of the Let's Talk ABM podcast, guiding conversations on ABM strategy and best practice.
Best podcasts with Declan Mulkeen
Ranked by the Snipd community
Jan 25, 2024 • 25min
The Dark Art Of ABM (Case Study) with Declan Mulkeen of Strategicabm
Expert in Account-Based Marketing (ABM) strategy, Declan Mulkeen, discusses the dark art of ABM, focusing on a fictional case study targeting pharmaceutical companies. Topics include customizing messages, reaching pharma companies through various channels, engaging R&D directors with online educational experiences, organizing unique industry events, and measuring the effectiveness of ABM by nurturing customer relationships.
