Declan Mulkeen
CMO of Account-based Marketing Agency, strategicabm. He interviews leading ABM practitioners and thought leaders on the Let's Talk ABM podcast.
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Jan 25, 2024 • 25min
The Dark Art Of ABM (Case Study) with Declan Mulkeen of Strategicabm
Expert in Account-Based Marketing (ABM) strategy, Declan Mulkeen, discusses the dark art of ABM, focusing on a fictional case study targeting pharmaceutical companies. Topics include customizing messages, reaching pharma companies through various channels, engaging R&D directors with online educational experiences, organizing unique industry events, and measuring the effectiveness of ABM by nurturing customer relationships.
