Deborah Mattinson

Deborah Mattinson, former chief pollster for Gordon Brown, shares her insights on the pivotal moments that shaped British politics in 2007. She and the hosts reminisce about the chaotic early days of Brown's premiership, his attempts to manage crises, and the profound impact of budget decisions on voter sentiment. The transition from Tony Blair to Brown is unpacked, revealing contrasting leadership styles and the challenges that arose. The conversation is a fascinating reflection on an election that never happened and the dynamics that influenced a nation.

Deborah Mattinson, a Labour peer and seasoned political strategist, shares her fascinating journey from a Labour-supporting childhood to her pivotal role advising Tony Blair and Keir Starmer. She discusses the vibrant culture of 1980s advertising and reveals insights into focus groups that decode voter sentiments. They dive into the concept of 'hero voters' who can help Labour reconnect with disillusioned constituents and strategize against modern threats like the Reform Party. The conversation highlights her dedication to small businesses and women’s issues in the House of Lords.