Deborah Mattinson

Deborah Mattinson, former chief pollster for Gordon Brown, shares her insights on the pivotal moments that shaped British politics in 2007. She and the hosts reminisce about the chaotic early days of Brown's premiership, his attempts to manage crises, and the profound impact of budget decisions on voter sentiment. The transition from Tony Blair to Brown is unpacked, revealing contrasting leadership styles and the challenges that arose. The conversation is a fascinating reflection on an election that never happened and the dynamics that influenced a nation.

In this installment, Andrew Marr, a seasoned political journalist, and Deborah Mattinson, a veteran political pollster, dive into the chaos of October 2007 when Gordon Brown hesitated to call a snap general election. They discuss the intense strategy sessions leading up to the decision, revealing the swirling doubts and pressures within Brown's team. Marr shares the inside scoop on his historic interview with Brown right after the cancellation, shedding light on the dynamics of political decision-making and media influence during this tumultuous period.

Deborah Mattinson, a Labour peer and seasoned political strategist, shares her fascinating journey from a Labour-supporting childhood to her pivotal role advising Tony Blair and Keir Starmer. She discusses the vibrant culture of 1980s advertising and reveals insights into focus groups that decode voter sentiments. They dive into the concept of 'hero voters' who can help Labour reconnect with disillusioned constituents and strategize against modern threats like the Reform Party. The conversation highlights her dedication to small businesses and women’s issues in the House of Lords.