Political Currency Inside The Room: The Election That Never Was (Part 3)
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Apr 28, 2025 
In this installment, Andrew Marr, a seasoned political journalist, and Deborah Mattinson, a veteran political pollster, dive into the chaos of October 2007 when Gordon Brown hesitated to call a snap general election. They discuss the intense strategy sessions leading up to the decision, revealing the swirling doubts and pressures within Brown's team. Marr shares the inside scoop on his historic interview with Brown right after the cancellation, shedding light on the dynamics of political decision-making and media influence during this tumultuous period.
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Polling Shifts Political Mood
- On the Friday after the Tory conference, a key meeting saw polling data sowing doubts about calling the election.
- Gordon Brown was grumpy and indecisive, walking in and out while others debated the risks.
Election Decision Changed Last Minute
- The decision not to call the election was sudden and lacked a clear moment of consensus.
- Gordon Brown changed his mind late, surprising even close advisors like Ed Balls.
Clear Direction for New PMs
- Transitional prime ministers must have a strong, clear sense of direction to avoid losing control of the agenda.
- Politicians should clearly set out their intentions and resist wavering under pressure.