Deborah Gibbins

Three remarkable women, including Susan Sheffield (Executive VP and CFO of GM Financial Co.), Deborah Gibbins (COO of Mary Kay), and Surabhi Varshney (Global Corporate Strategy lead for Celanese), share insights on building trust and value in marketing. They discuss the role of CMOs in B2B organizations, the importance of trust and relationships, recovery and mental health strategies, and collaborating with stakeholders in marketing strategies.