

C-Suite Panel at Deloitte University Next Generation CMO Academy
7 snips Oct 18, 2023
Three remarkable women, including Susan Sheffield (Executive VP and CFO of GM Financial Co.), Deborah Gibbins (COO of Mary Kay), and Surabhi Varshney (Global Corporate Strategy lead for Celanese), share insights on building trust and value in marketing. They discuss the role of CMOs in B2B organizations, the importance of trust and relationships, recovery and mental health strategies, and collaborating with stakeholders in marketing strategies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Building Trust and Value in Marketing
01:49 • 8min
Favorite podcasts and auditory learning
10:17 • 8min
The Value of Marketing and the Role of CMOs in a B2B Organization
18:36 • 3min
Trust, Relationships, and Decision-Making
21:10 • 23min
Recovery and Mental Health Strategies
43:49 • 9min
Collaborating with Stakeholders and Seeking Input
52:29 • 3min