Deanna Bratter, Chief Sustainability Officer at Crocs, Inc., is at the forefront of the company’s sustainability revolution. She shares insights about the innovative Keep It Going Classic Clog, made with 25% recycled content, and Crocs' retail take-back program designed to keep shoes in circulation. The conversation touches on community empowerment through shoe donations, the challenges of scaling sustainability efforts, and the importance of engaging consumers. Bratter also discusses the balance between reduced emissions and product demand, showcasing Crocs’ commitment to a circular economy.
