ESG Talk Crocs' Sustainability Revolution: Innovating with Circularity
Mar 7, 2025
Deanna Bratter, Chief Sustainability Officer at Crocs, Inc., is at the forefront of the company’s sustainability revolution. She shares insights about the innovative Keep It Going Classic Clog, made with 25% recycled content, and Crocs' retail take-back program designed to keep shoes in circulation. The conversation touches on community empowerment through shoe donations, the challenges of scaling sustainability efforts, and the importance of engaging consumers. Bratter also discusses the balance between reduced emissions and product demand, showcasing Crocs’ commitment to a circular economy.
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Crocs' Take-Back Program Insight
- Crocs' retail take-back program collects used shoes for reuse or recycling, aiming to divert waste from landfill.
- The program rewards customers with discounts to encourage participation and reduce barriers to recycling.
Impact of Souls for Souls Partnership
- Wearable returned Crocs are donated through the Souls for Souls program to support women’s economic development.
- This extends the shoe's life and creates sustainable income opportunities in developing communities.
Localized Recycling and Innovation
- Crocs recycles well-worn shoes by shredding them for use in new shoes or alternative products like flooring.
- Localized U.S. production reduces emissions by keeping material processing regional and close to consumers.