Davis Potter, CEO of ForgeX, discusses key metrics and benchmarks for ABM success, challenges in measuring engagement, and tips for tracking engagement in a scrappy way. They emphasize tracking buying group engagement, including all team touches, and starting with manual tracking before advanced tech.

Davis Potter, ABM Marketing Manager at Scale AI, shares key insights on launching an ABM strategy from scratch, differences between startup and enterprise ABM, and the vital role sales plays in ABM success.