Davis Potter
CEO and founder of ForgeX, an account-based go-to-market research firm
Best podcasts with Davis Potter
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May 6, 2024 • 31min
EP. 62 - You Need To Change How You Track Account Engagement in B2B Marketing With Davis Potter
Davis Potter, CEO of ForgeX, discusses key metrics and benchmarks for ABM success, challenges in measuring engagement, and tips for tracking engagement in a scrappy way. They emphasize tracking buying group engagement, including all team touches, and starting with manual tracking before advanced tech.
Oct 3, 2022 • 33min
49. Startup ABM | Scale AI
Davis Potter, ABM Marketing Manager at Scale AI, shares key insights on launching an ABM strategy from scratch, differences between startup and enterprise ABM, and the vital role sales plays in ABM success.
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